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Anup Raj

Dr. Anup Raj

Associate Professor

PhD (LBS, UCLan, UK), PGDRM (IRMA), B.Tech

Specialization

Marketing

Introduction

Dr. Anup Raj is a PhD in Management from Lancashire Business School, University of Central Lancashire, United Kingdom. He also holds Post Graduate Diploma in Rural Management from Institute of Rural management, Anand (IRMA) and a Bachelor of Technology degree in agricultural engineering from Pusa. He has a total of 20 years of work experience in industry and academics including 12 years of very rich and insightful experience in FMCG, advertising and software industry in organisations like GCMMF, Ogilvy & Mather, FCB Ulka and RMSI before moving to academics. He has eight years of teaching experience in the area of marketing and advertising in Chandragupt Institute of Management, Patna.

Interest Area

Branding, Advertising and Communication, Emerging Markets, Corporate Social Responsibility and Business Sustainability

Research and Publications

Dr. Raj’s research paper has been accepted for publication in International Journal of Business and Emerging Market- an Inderscience publication. He has also published a book chapter titled: Branding and CSR in Indian Agribusiness in IGI Global publication, US in book titled ‘Brand Management in Emerging Markets: Theories and Practices, Wang, C. L. (Ed.)’. His two research papers are currently under review in very reputed international journals such as Business and Society and Journal of Business Ethics. In addition he has also written 3 case studies for Bihar Rural Livelihood Project -a study conducted by World Bank. Dr. Raj presented many research papers in leading international conferences such as INFORMS at Boston, USA, Academy of Marketing, Global brand conference at Portugal and international conferences at Oxford and London. He is currently involved in collaborative research in the area of corporate social responsibility, business sustainability and social issues in emerging market context with the faculty members and researchers at Lancashire Business School and Essex Business School, United Kingdom.

Official email id.

anup.raj@nmims.edu

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