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For Certificate in Business Analytics ? Batch 6 - Admissions are in progress

Course Commencement - March 2019

Program Brochure

Program Overview

Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Increases in computing power and the amount of data collected have led to the development and widespread adoption of analytics by numerous industries.

The proposed program on Business Analytics will combine coursework on developing analytical thinking, introductory and advanced statistical concepts, and applications across wide section of industry and functional domains.

In partnership with SAS, a 5-day ?Statistical Business Analyst? Program will be conducted by SAS leading to SAS Certification as well. This program will be delivered by SAS at the end of the Certification Program offered by NMIMS. The students will be provided by the SAS course material and the necessary software package with validity over the training period.



Current day IT enabled organizations generate massive amounts of data (often referred to as "Big Data") from transactions, business interactions, social exchanges and sensors. Such data provides immense opportunity to use information to better-run the business.

This data continues to grow exponentially with increased adoption of Internet and mobile technologies. There is an expected shortage of talented analysts who can help organizations work with this much big data.

Big data:The next frontier for innovation, competition, and productivity estimates that by 2018, "the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.?


Architecture Certificate in Business Analytics

  • Certificate in Business Analytics
  • 9-month weekend Program with 6 Hrs/week
  • Followed by a 5-day 'Statistical Business Analyst' program that will be conducted by SAS leading to SAS Certification as well.


Program Objectives

  • Create a breed of industry ready trained Analytics professionals
  • Develop the talent that will take their organization?s analytics capability to the next level
  • Understand how analytics and big data affect various functions including marketing and the supply chain, both now and in the future
  • Appreciate the impact of analytics and big data on the information industry and the external ecosystem for analytical and data services


Unique Features of the Proposed Program

  • Focus on behavioral aspects of building analytics professionals and organizations
  • Study of industry / functional application of business analytics
  • Informal / formal talks by industry professionals
  • Blend of technology, quantitative techniques and functional domain
  • Participants will be provided exposure across variety of tools viz. Microsoft Excel, R, SAS, SPSS


Certificate Program in Business Analytics - Course Structure


Term Course Structure Credits No. of hours No. Of sessions
Term I - 10 weeks - 60 sessions
1 Business Analytics ? The Big Picture Class room 1.5 15 10
1 EXCEL VBA and R Primer Class room 3 30 20
1 Statistics for Business Analytics Class room 3 30 20
1 Analytics Lab -1 * Lab 15 10
Exams will be held during Term II 7.5 90 60
Term II - 15 weeks - 90 sessions + exams
2 Data Visualization (Tableau) ? 15 Sessions Class room 1.5 15 20
2 Advanced Statistical Techniques ? Prediction and Forecasting, Optimization Class room 3 30 20
2 Financial Analytics Class room 1.5 15 10
2 Marketing Analytics Class room 1.5 15 10
2 HR & Operations Analytics Class room 1.5 15 10
2 Analytics Lab -2* Lab 15 10
2 Analytics Lab -3* Lab 15 10
Exams will be held during Term III 9 120 90
Term III - 15 weeks - 70 sessions + Exams + closure
3 Contemporary Analytics (Web, Social Media, Retail, Pharma, Supply chain) Class room 1.5 15 20
3 SAS Training & Certification Lab 4 40 20
3 Analytics Lab -4* Lab 15 10
3 Comprehensive Project (Independent Study) Field /Library 3 30 20
8.5 100 70
End-term Exams
Project Viva & Presentations
Graduation Ceremony
* Self Practice Credits No. of hours No. Of sessions
TOTAL PROGRAM 25 310 220

SAS Program

   5-day 'Statistical Business Analyst' program that will be conducted by SAS leading to SAS Certification as well.


Eligibility Criteria

  • Working professionals with above 2 years experience with need to use strong quantitative techniques for decision making
  • Deep understanding of the challenges in the industry that they work in
  • Good exposure to broad range of IT tools. Should appreciate how Information Technology impacts business strategy
  • Exposure to business intelligence preferred


Counseling Desk:

Mr. B. Pandu Ranga Rao - Marketing Executive
Email ID: ,
Tel: 040-2700 4842, 2701 5556 Ext: 204 / 99634 77801

Mrs.Beverly Alexander - Coordinator (Academic Admin)
Tel: 040-2700 4842, 2701 5556 Ext: 204 / 9502742466

Admissions Open


Admissions Open


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